The housing market for 2026 has become more challenging for sellers. Inventory has increased, some homes are sitting longer on the market and interest rates for mortgages are creeping up. It is uncertain if the offers will match your asking price. The good news? The best Atlanta realtor can help you sell quickly and for top dollar.
Earlier this year, I got a call from a nice couple who was more than a little stressed—they wanted to purchase another home and sell their home before both mortgages came due. I found them their new home and we went under contract. Simultaneously, I listed their current home using my best real estate marketing strategy. I was determined to make sure their home received maximum exposure and reached as many buyers as possible.
First, I sat down with the sellers to find the right listing price. They agreed with my suggestion of $625,000. I explained this price should generate multiple offers and could even reach their dream price of $700.000!
Next, I met with my team and quickly launched the following plan:
- Hired a professional photographer to take pictures and drone shots
- Created a video walkthrough
- Wrote a unique story about the home to generate emotions from buyers
- Posted a blog about the home
- Used all social media platforms to get the listing in front of potential buyers
- Held two Open Houses the first weekend the listing became active
The Results?
- 5,162 Zillow views
- 692 Youtube views
- Open Houses had over 100 visitors
- Days on Market: 5
- 11 Offers!!
- Sold for $725,000 - $100,000 OVER LIST PRICE!
My clients were elated with the outcome of their sale. You can listen to their reaction when I give them the good news on this Instagram post.
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