How can I sell a home that exceeds my dream price? That's what the owners of 3585 Duberry were asking themselves. They wanted to put their home on the market right away and started researching real estate brokers. They came across my brokerage, Domo realty, and read my online reviews and sales stats on Zillow...and quickly decided to have me come by for a meeting.
The moment I walked into this beautiful mid-century ranch in Brookhaven, I knew the sellers had something special. The home had been tastefully updated without sacrificing the architectural details that gave it so much character. The open floor plan, soaring beamed ceilings, and welcoming atmosphere immediately stood out to me. As we sat together and talked about their goals, I explained the strategy I believed would position the home for the strongest possible sale. Although the Zestimate valued the home at $562,000, my experience with unique Atlanta properties, told me the home had considerably greater value. The sellers trusted my experience, followed my recommendations on staging and pricing, and gave my team and me full creative control to market the home properly. Our goal was to put the home in front of the right buyers and achieve the best possible offer.
We put together this marketing plan:
- Created a story inspired by the home itself,to connect buyers emotionally to the home before they ever experienced it in person.
- Brought in professional photography to capture all of the home's unique architecture significance
- Produced a cinematic video walkthrough so viewers can experience the home before stepping through the door.
- Used all social media platforms to launch the listing
The Results?
- 51K You Tube views
- A busy Open House with 44 visitors
- 4 offers - 2 that were cash
- Sold in 3 days!
- List Price: $850,000
- Seller's Dream Price: $900,000
- Actual Sold Price: $990,000 -that's $140,00 OVER list price!!
My clients were thrilled with the results. Here is the link to the instagram post of me sharing the good news with the sellers.
This is what my seller had to say after closing:
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