Atlanta has some amazing architect-designed homes.  Mid-Century Modern, Contemporary, and the Atomic Ranch homes are found throughout the surrounding neighborhoods.. Some of the first pioneers of these homes were Robert Green, Howard Hardrath & Paul Edwards  Robert Green designed homes throughout Georgia for over 40 years.  Howard & Paul  developed  Northcrest starting in the late 1950s, bringing West Coast post-and-beam Eichler-inspired styles to Atlanta.  This design caught on and many more were built in and around Atlanta.   If you are lucky enough to own one of these homes, you know the value they hold.

Selling Atlanta mid-century modern homes, Contemporary homes, and Atomic Ranch-style properties are not the same as selling an ordinary house.  These houses don't fit neatly into the standard real estate formula.  Only a very specific buyer will be looking for one, so you need a realtor that knows how to reach them.   

Why Architect-Designed Homes Require a Different Realtor

A specific buyer may be looking for a mid-century modern home built in the 1960’s or 70’s.  One with post-and-beam construction, dramatic rooflines, walls of glass, clerestory windows, exposed brick, terrazzo floors, original cabinetry, open living spaces or a seamless connection between the house and the landscape.

A Contemporary home may attract buyers looking for newer construction with some of the features of a Mid-Century Modern home. It may be designed with clean architectural lines, natural light, sophisticated materials and an emphasis on indoor-outdoor living. 

Other buyers could be interested in  just one level, so an Atomic Ranch may appeal to them instead of the split level homes..  Atomic Ranch homes have a playful personality, bold details and retro character that make buyers fall in love the moment they walk through the door. 

That distinction matters because you want a realtor who understands the architecture, the neighborhoods, the buyers who seek them out, and how to reach them..  So, if you're thinking about selling an architect-designed home in Atlanta, interview several realtors and ask the following questions:

• How much experience do you have selling this type of home?
• How will you market the architecture?
• What is your pricing strategy?
• Can you show me some of your videos and photos from previous sales?
• What do I need to do to get my home ready to sell?
• What social media platforms do you use?

The Right Price for Best Results

You may have a price already in mind but it is crucial to take your realtor's advice.  There are more factors to consider to price a home with an architecture design than a traditional home.  You may have the only unique home on the block, so finding comps won't be that easy.  An experienced realtor will know that two houses with similar square footage can have completely different appeal and value.  This will affect the listing price.  Other influences of the listing price could be a renovation that preserves its original character, the neighborhood or any additions or added structures on the property.  If you price too high you may scare away potential buyers, if you price too low you will lose money on your investment.  The right price can generate multiple offers, a quick sale and even offers above your list price! 

An Architect-Designed Home Needs a Different Marketing Approach

The best realtor will have a strategic marketing plan to communicate what it actually feels like to live there. The goal is to make the listing stand out among the hundreds of generic homes in someone's online search.  

That can include:

• Professional architectural photography

• Cinematic video and YouTube home tours

• Drone photography 

• 3-D floor plans

• Strategic staging

•  Property descriptions that evoke emotion

• Social media campaigns on all platforms

• Zillow marketing tools

• Carefully planned open houses and private showings

The marketing plan should draw in the right buyers as soon as the property hits the market.  

The Best Atlanta Realtor Understands Both Design and Real Estate

There is a difference between loving mid-century modern architecture and knowing how to sell it.  A realtor should know what makes these homes desirable, but also understand contracts, pricing, negotiations, inspections, appraisals and the realities of the Atlanta market. 

Vanessa Reilly, DOMO realty has been working in Atlanta real estate for more than 20 years, representing both buyers and sellers of architect-designed homes.  This is someone who has walked through hundreds of homes and immediately spotted features that needed to become part of the marketing story.  She knows these homes, the market, and how to make special Atlanta architecture impossible to ignore.  Her advice to sellers has made them multiple offers and closings over list price.  She continues to help buyers recognize the difference between a truly special architectural  property and a house that has simply been given a cheap renovation.

If you're thinking about selling your designer home, contact Vanessa Reilly and the DOMO realty team.  

Click this link to see Vanessa's 300 Zillow reviews  

Click this link to see Vanessa's 119 Google reviews

#midcenturymodern  #atlantaMidCenturymodern  #modernhomesatlanta 

.